For the first event of 2022, Apple unveiled a slew of new products. In particular, on Tuesday, the Apple brand presented a new version of the iPhone SE, the cheapest in its collection, a new iPad Air and a new internal chip, which will be used to equip a new desktop computer called “Mac Studio”. . †
Like the iPhone 13 and 13 Pro, the iPhone SE will have an A15 chip, which Apple designed itself. It will be compatible with 5G, which should allow Apple to further boost its sales, after an exceptional year 2021. “This smartphone is by far the fastest and most powerful at this price,” notes Dan Ives, analyst at Wedbush. . The sales of this iPhone could reach 30 million units this year, the expert estimates.
Drop in the stock market
These new iPhone models have already been leaked in the press, which explains the lack of enthusiasm in the market. The California company’s action fell slightly, by 1%, after the presentation, according to the Bloomberg agency.
The only uncertainty surrounding this new iPhone was the price. It will eventually sell for $429, which is $30 more than the previous model. By contrast, some analysts expected a price decline, but this slight increase “should have no impact on aggregate demand,” Dan Ives said.
Next Generation Chips
During this presentation, taken from Cupertino’s premises, Tim Cook and his teams also unveiled two new colors for the iPhone 13 and 13 Pro – two shades of green – as well as a new iPad Air that will be equipped with an M1 chip . This processor, designed by Apple to power its line of computers, sparked an explosion in Mac sales last year.
Building on this success, Apple continues to invest in chips and increasingly makes them a selling point. It presented a new-generation chip, the M1 Ultra, with “unmatched” computing power, according to Apple. It actually consists of two M1 Max chips, fused together by a technology called “UltraFusion”, and they work as a single processor.
A screen for $1,599
This new chip will be used to run a desktop computer, the Mac Studio. Intended for an audience of creatives — particularly 3D designers, photographers and videographers — it costs a minimum of $1,999. It can be equipped with an M1 Ultra chip or an M1 Max.
This computer, which looks like a big gray box, has no screen. This will also allow Apple to bring a new generation screen, the Studio Display, to the market for a price of $ 1,599. The Californian company has long praised the merits of this screen equipped with a camera that can track the movements of the filmed people and a spatial audio system.
The presentation of these novelties is Apple’s first event of a busy year. According to Bloomberg, the company is also working on new Macs and iPads, as well as an iPhone 14 and smartwatches. Observers are also speculating that Apple could introduce its first connected virtual reality headset this year, following on from Facebook’s parent company Meta.
Baseball on Apple TV+
During the Tuesday evening presentation, Tim Cook also announced that it will soon be possible to watch baseball games on Apple TV+ on Friday evenings. This service will be available in the United States, as well as Canada, Brazil, Mexico, Puerto Rico, South Korea and the United Kingdom. American baseball fans also have access to a streaming channel dedicated to the sport.
This announcement confirms Apple plans to further accelerate service delivery. It is the first time that the group has bought the rights to broadcast live matches. The big tech companies are increasingly competing directly with television channels, giving rival Amazon the rights to the NFL, America’s premier football league.