CANAL+ Group appoints Digital Sport Director – 06/01/2022 at 10:41 am

(AOF) – Bruno Rodrigues has been appointed Digital Sport Director of the CANAL+ Group effective July 1, 2022. He will report to Pierre-Emmanuel Ferrand, Digital Director, and operationally to Thomas Sénécal, who will take up his duties as Sports Director of the CANAL+ Group on 1 July.

Bruno Rodrigues will be responsible for all digital activities related to sports in France. His appointment is part of the CANAL+ Group’s ambition to pool the Digital and Sports know-how, on which it will rely to promote the richness of CANAL+’s sports offer and the expertise of Sports Writing, beyond the antennas.

Under his responsibility, the digital sports team, in close collaboration with the sports editors, will be responsible for creating multi-platform content and activating all digital levers in 360 (SEO, partnerships, influence) to engage the CANAL+ digital audience on the topic of Sports .

AOF – MORE INFORMATION

Most important points:

– Holding of 3 divisions, culture with Editis, cultural entertainment with Canal Group, DailyMotion and Gameloft, and media with Havas Group and Prisma Media;

– Revenues of € 9.6 billion generated by the Canal + group (60%), by Havas (24%) and Editis (9%);

– “Creation Unlimited” business model with the goal of becoming the global leader in content, media and communications by accelerating business growth, investing long-term, creating synergies between businesses and improving catalogs;

– Capital controlled at 27.03% and 29.73% of the voting rights by the Bolloré Group, whose 13-member supervisory board is chaired by Yannick Bolloré;

– Debt-free balance sheet with net cash of €348 million, equity of €19.2 billion.

Challenges

– Strategy based on the development of intellectual property and content through franchises, “live” (festivals), on the penetration of the African, Indian and Chinese markets and on online distribution through Dailymotion;

– Good visibility of the activity, subscriptions representing almost 2/3 of the turnover;

– Innovation strategy based on the emergence of local makers, on the offer of creation platforms and incubators in different countries and on investments in innovative companies;

– Environmental strategy “Creation for the future”: target of CO2 neutrality with a reduction of 30% from 2025 /circular economy, based on ecodesign;

– Penetration of China after the sale of 10% of UMG to Tencent with the acquisition of Front Network;

– Settlement of the conflict with Mediaset (almost 29% of the capital but weak voting rights) and Fininvest.

Media: Gradual disappearance of the free press and m

regional press releases

The pandemic has hit the free press, which is already struggling. The first title to collapse was the daily Metro, which stopped publishing in 2015. The health crisis led to a decline in ad spend for several months, while the economic model of these titles is based entirely on ad revenue. In addition, dissatisfaction with public transport and the generalization of teleworking in companies have further exacerbated the unfavorable context. According to data from the ACPM (Alliance for Press and Media Figures), the circulation of the free news press decreased by 54.3% in 2020 compared to the year 2019. The only survivor is now the newspaper 20 Minutes (founded in 2002). Since June 2021, the paper edition is distributed three days a week. After a 38% drop in revenue in 2020, it is counting on digital to bounce back.

The PQR (regional newspaper press) is stepping up initiatives to boost digital subscriptions, having long been spared the crisis in the press distribution thanks to subscriptions. According to the ACPM Observatory, the share of digital versions on the Internet (individual and by third parties) represents 57.3% of the circulation of the national dailies, but only reaches 10% for the regional dailies. To retain digital subscribers, which are more volatile than paper subscribers, regional dailies are expanding their content offerings. Thus, five publishers (“Le Télégramme”, “La Voix du Nord”, “Sud-Ouest”, “La Nouvelle République du Centre-Ouest” and “Ebra”, a subsidiary of Crédit Mutuel bringing together several titles) have joined forces . in corporate television, Territoires TV, to better monetize their digital audience.