Why buy a new ski suit to use it for two weeks a year? What’s the point of buying a new backpack for a single hike in the summer? Why pay full price for a GPS watch when you can equip yourself second hand? The second-hand hand is also emerging in the field of outdoor sports. This is apparent from a study of the Everide application of polling agency OpinionWay.
Running, hiking, cycling, climbing, skiing… outdoor sports are on the rise more than ever after the many confinements of the past two years. Out of a sample of 1,000 French women and men aged 15 to 50 who practice at least one outdoor sport for at least three days a year, more than half of the respondents said practice one or more outdoor sports more than 30 days a year† French people who spend a considerable budget on it. They spend an average of 434 euros per year on their practice†
The second hand in constant progress
As can be seen in fashion, the use of the second hand is increasingly becoming a reflex. 88% say they buy from a specialized store, 64% from a website dedicated to their sports practice and 50% from a sales platform between individuals. According to the Everide/OpinionWay survey, 42% of French people who practice outdoor activities for more than 3 days a year have bought second-hand in the past 12 months. And they are 60% plan to make these kinds of purchases in the next 12 months.
Especially the youngest, aged 15-24, are in favor of this more economical and ecological solution. 68% (8 points above the general average) indicate that they intend to buy second-hand. Price still remains the main driver for this approach. 61% want to “save money and improve their purchasing power”. And 41% use second-hand to “buy a tech product or brand that they couldn’t afford at the new price.” But the third criterion of motivation is nevertheless: the desire to “reduce the carbon footprint of purchasing a product / participate in a circular economy” for 35% of respondents.
Cycling, running and walking… are particularly suitable for second-hand
Whether you cycle on the road, mountain bike or gravel, whether you run in the city or on mountain trails or enjoy hiking, you need a minimum of equipment to practice these outdoor sports. The three activities in which the second-hand preference is given or is being considered are cycling (26%), running (23%), and walking (22%).
Priority is given to hardware (69%), ie the most expensive equipment. This is followed by textiles (44%) and shoes (34%). When general second-hand platforms still prevail, specialized services advance rapidly. As the catalogs get bigger, the offer seems more and more credible.
The main obstacle to not seizing the opportunity is still and always the uncertainty surrounding the product (59%) and the seller (50%). Going through a specialized service gives buyers a little more peace of mind. So Everide applies verification of all ads through customer service experts.
Outdoor sports equipment: second-hand, shares the carbon footprint with 6
“Equipment represents 14% of the CO2 generated by practicing outdoor sports. By buying second-hand, we immediately divide this figure by six”, says Cyril Espalieu, co-founder of Everide. This application has received the support of many professional athletes. Such as the professional snowboarder Xavier De Le Rue, the champion climber and mountain guide Liv Sansoz or the trailer and mountaineer Kilian Jornet. The app is already used by more than 50,000 amateur athletes. It has already been downloaded more than 90,000 times.
Currently, there are more than 10,000 products available on the platform. Bicycles, connected watches, ice axes, crampons, helmets, skis, trail bag … on Everide, the average shopping basket of users is more than 100 euros. This amount is six times higher than a general platform like Vinted. Not to be neglected.
Methodology : representative sample of 1,000 people aged 15 to 50 who practice at least one outdoor sport for at least 3 days a year. The interviews were conducted from April 27 to May 9, 2022.
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