Sports and business. After Tony Parker, the Alltricks boss is in first place in the Choiseul ranking

Gary Anssens founder and CEO. d’Alltricks was recently recognized as CEO investing in social networks and now as one of the leaders in sports business. (©Laurent Rebours)

This is great news for Eure-et-Loir in general, and for Châteaudun in particular, as one of its emblematic entrepreneurs has just been rewarded in the sport economic sector.

Gary Anssens, CEO ofall tricks is indeed first in the Choiseul Sport & Business ranking.

One hundred leaders doing sports business in France

the Sports and businessa list of the hundred young leaders making sporting businesses in France has just crowned Gary Anssens, the founder of Alltricks, the French e-commerce giant specializing in cycling, running and outdoor pursuits.

After Tony Parker in 2020, president of Ldlc Asvel, Nicholas Julia founder of Sorare in 2021, it’s turn Gary Anssens to be inducted into this annual ranking that aims to “be an identification of talents among French entrepreneurs under 40, who play an important role in the sports economy in France,” the group reports.

A cycling accident that changes everything

The Châteaudun site will double its surface area in the coming months to meet the expectations of a booming market.
The Châteaudun site will double its surface area in the coming months to meet the expectations of a booming market. (©Laurent Rebours)

The idea to start Alltricks came to the young boss after a serious bicycle accident.

Born in a garage in 2008, the e-commerce site was then initially dedicated to the world of cycling (MTB, Road bike, BMX, Fixies, Cyclosport, Cyclocross) and to the sale of spare parts, before opening, to that of running and outdoor sports.

About Alltricks

Founded in 2008 by Gary Anssens, Alltricks has become the European benchmark for products dedicated to the worlds of cycling, running and the outdoors.

After a bicycle accident, Gary Anssens came up with the idea to start Alltricks. Founded in 2008, the e-commerce site was initially dedicated to the world of cycling (MTB, road bike, BMX, fixies, cyclosport, cyclocross) and to the sale of spare parts, before opening to those of running and outdoor sports.

Alltricks now offers more than 800 brands and 160,000 references on its site with a quality delivery service based on the DNA of the brand: delivering the best customer experience. Alltricks acquired Troc Vélo, the leading bicycle advertising site, in 2021. https://www.alltricks.fr/

From the garage of the beginning, Alltricks is today a juggernaut in its field!

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171 million euros turnoverLake 300 employeesall in France, 160,000 product references, 825 brands, more than two million customers, 70 countries supplied and 5 own stores.

All tricks acquired exchange bikea site for the sale and purchase of used bicycles, in 2021.

This recognition in the Choiseul ranking marks a new coronation for Gary Anssens, who a few weeks ago already had the honor of being in the top 10 of the AmazingContent ranking of the most engaged CEOs on social media.

What is the Choiseul Institute?

Tens of thousands of references make Alltricks the bicycle industry leader in e-commerce.
Tens of thousands of references make Alltricks the bicycle industry leader in e-commerce. (©Laurent Rebours)

Le Choiseul sport et business is a study dedicated to the analysis of major economic problems and the identification of talent.

It identifies, identifies and classifies young leaders aged 40 and under who play or should play an important role in the ecosystem of French sport.

The Institut Choiseul, the result of the work carried out throughout the year, relied on its expertise and called on many specialists in the sector to carry out this ambitious and unique study, creating a place of living forces contributing to the influence of French sporting excellence.

Choiseul Institute

While the Châteaudun site is undergoing restructuring with a doubling of its surface area, these recognitions are showcases for these dynamic companies, but also for the territory in which they are located.

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