Strava changes its interface and puts outdoor sports in the spotlight

The social network for athletes is changing its offer for better integration and representation of outdoor sports.
Outdoor sports are experiencing an explosion in practice and Strava has understood that well. The largest sports platform in the world, with 100 million users, organized an event from California to announce the most important novelties. These are completely focused on outdoor sports, much to the delight of their practitioners.

Four new sports to respond to new practices

This change starts with taking new practices into account. For example, the new version of Strava adds four new types of activities: trail running, gravel, mountain biking and VTTAE. Previously, running included all kinds of outings, both in nature and on the road. As for the bike, there had been a version of the “electric bike” for a few months, but it was mainly a matter of distinguishing between the two types of practices in terms of lap times.
With these four new sports, users can therefore refine their type of practice, but above all generate new data. Because that is the essence of this change. By obtaining more accurate data on the practices of its users, Strava is also more relevant in the proposed routes.

More suitable recommendations

What makes Strava so successful, besides concentrating a large number of athletes on the same network, is its segments. In concrete terms, the various outings by bicycle, running or walking tour through the platform are analysed. The most traveled or most popular paths lead to the creation of these segments and can even generate complete routes. By diversifying the type of practice, Strava also offers itself the opportunity to offer segments adapted to each practice. As a result, where there were only running routes, there are now hiking trails, trail or road running spots, or a combination of the three. Same for the bicycle.

In addition, these routes are now offered with a multitude of information such as the altitude, the difficulty and the different times achieved by the community. Finally, in order to avoid unpleasant surprises associated with an erratic network, it is possible to download the routes and access them offline. Strava also announces that it has changed its mapping. From now on, service subscribers can personalize their activity with a 3D map.

The addition of these new activities seems obvious to a network that has been following the practices of its users for years. Additionally, Strava takes the trouble to point out that its teams have seen a real increase in their outdoor sports practice in the months leading up to this update. The number of walks uploaded to Strava has increased by 100% in the last 24 months. The overall growth of outdoor sports (mountain biking, trail running and hiking) is twice as fast as that of other activities during the same period.

Outdoor sports are experiencing an explosion in practice and Strava has understood that. The largest sports platform in the world, with 100 million users, organized an event from California to announce the most important new features. These are completely focused on sports outdoorsmuch to the delight of their practitioners.

Four new sports to respond to new practices

This change starts with taking new practices into account. For example, the new version of Strava adds four new types of activities: trail running, gravel, mountain biking and VTTAE. Previously, running included all kinds of outings, both in nature and on the road. As for the bike, there had been a version of the “electric bike” for a few months, but it was mainly a matter of distinguishing between the two types of practices in terms of lap times.

With these four new sports, users can therefore refine their type of practice, but above all generate new data. Because that is the essence of this change. By obtaining more accurate data on the practices of its users, Strava is also more relevant in the proposed routes.

More suitable recommendations

What makes Strava so successful, besides concentrating a large number of athletes on the same network, is its segments. In concrete terms, the various outings by bicycle, running or walking tour through the platform are analysed. The most traveled or most popular paths lead to the creation of these segments and can even generate complete routes. By diversifying the type of practice, Strava also offers itself the opportunity to offer segments adapted to each practice. As a result, where there were only running routes, there are now hiking trails, trail or road running spots, or a combination of the three. Same for the bicycle.

In addition, these routes are now offered with a multitude of information such as the altitude, the difficulty and the different times achieved by the community. Finally, in order to avoid unpleasant surprises associated with an erratic network, it is possible to download the routes and access them offline. Strava also announces that it has changed its mapping. From now on, service subscribers can personalize their activity with a 3D map.

The addition of these new activities seems obvious to a network that has been following the practices of its users for years. Additionally, Strava takes the trouble to point out that its teams have seen a real increase in their outdoor sports practice in the months leading up to this update. The number of routes uploaded to Strava has increased by 100% in the last 24 months. As for the overall growth of sports outdoors (mountain biking, trail and hiking) it is twice as fast during the same period as other activities.