617 million euros is the turnover corresponding to the rise of games of chance, during the second quarter of the year 2021. The amount has never been higher since the beginning of online games, in 2010. According to a survey conducted by the National Gaming Authority, sports betting is experiencing rapid growth. Online poker or horse betting, zoom in on the favorite sin of the French.
While the practice of gambling has increased by 35% compared to last year and reached more than 3 million players in the first three months of 2021, the ANJ recorded the record 617 million euros in the second quarter. A level of sales that has never been matched since the opening of the very first online game, in 2010. Of the various sectors of online gambling, it is not surprising that sports betting is the most successful. Indeed, the sports calendar has been particularly attractive of late with Euro football and the Grand Slam at Roland Garros, attracting more and more enthusiasts and new players eager to hit the jackpot. It is also interesting to note that the online gaming market registered nearly 260,000 additional players compared to the first quarter.
As the number of players has increased, the stakes get higher and higher. For example, the National Gaming Authority noted an increase in the stakes for sports betting by 79%, to an amount of 2.1 billion euros. The increase in stakes is also significant in the horse racing sector with a market of EUR 481 million, or a rate increased by 60%. Poker also had its heyday in a period of confinement, before stabilizing in 2021 for a 9% evolution with a market of 120 million euros.
Sports betting is the most successful online gambling game among the French. Boosted by the various sports competitions and championships, second quarter revenue has now reached €420 million, a level never equaled in a quarter. A figure that can be explained in particular by the major sporting events that have marked our year, such as the Euro football tournament or the Grand Slam in tennis.
Players can bet on any sport at any time: rugby, volleyball, boxing, basketball, hockey or cross-country skiing. In Belgium, for example, sports and gambling enthusiasts rely on Belgian sports betting solutions, such as Bet777. They offer a large catalog of sports to bet on, including e-sports (video game tournaments).
Sports betting is particularly attractive because it involves a multitude of emotions. Fear, joy, adrenaline, everyone bets on their favorite player hoping to see him win and win the jackpot thanks to him. Moreover, no specific knowledge is required to embark on the adventure of sports betting. Professionals try to collect future winners, while amateurs prefer to bet on their favorite player just for fun. In any case, betting money in sports betting should remain entertainment, players should pay attention to the phenomenon of addiction.
The ANJ has carried out a comparative study to update the different profiles of games of chance. Here’s what the study found:
- Men represent a large majority of gamblers, regardless of the money game. However, sports betting is the game most used by men, representing 91% of players in Q2.
- The median age of players varies according to the gaming industry: for sports betting and poker it is about 30 years and for horse racing betting it is about 48 years.
- Most bets are under $30.
- In terms of gaming media, 90% of sports betting players use their smartphones, and horse racing and online poker betting players use their phones just as often as their computers.